Top Story

e4m_logo.png

Home >> Digital >> Article

LIQVD Asia Singapore wins digital mandate of Glanbia Group’s ON & BSN

25-September-2013
Font Size   16
LIQVD Asia Singapore wins digital mandate of Glanbia Group’s ON & BSN

LIQVD Asia Singapore has won the digital media mandate of Glanbia Group in a multi-agency pitch. LIQVD Asia will re-launch the brand’s digital marketing initiatives for its sports supplement ‘ON’ & ‘BSN’ in India starting this quarter.

Glanbia is an international nutritional solutions and cheese group, headquartered in Ireland.

Commenting on the newly signed partners, Sanyal, Country Head, Glanbia India said, "Innovation is an attribute that echoes in every team member of the agency for relevant and worthy solutions. We are happy to have found concurrence in our thought process with Team LA.”

The campaign will start in India and gradually penetrate into the markets of Singapore, South Korea and other Asian countries.

Clarissa Then, South Asia Marketing Manager, Glanbia Performance Nutrition said, “LA fits our requirement of a digital strategy partner as they have shown potential to be symmetrical with the core views and ideas of ‘ON’ & ‘BSN’. Their fresh approach towards digital singled them out as the new-age partner for a brand like ours’ that wants to reach out to urban Asian audiences.”

Sudipa Sen, Country Lead, LA Singapore said, “We are overwhelmed and extremely excited to work with Glanbia. The team will work with 100 per cent commitment to live up to the confidence that the brand has showed in us. We would like to deliver innovative ideas, ensuring maximum reach and value for Glanbia products through our ‘Digital. On Road’ strategies.”

LIQVD Asia was launched in India and Singapore in February 2013. Some of the brands that the agency works on include Adidas Originals, UCB, Sennheiser, Axis Bank and DMTI, among others.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign