Premier Futsal, the multi-national global Futsal league based out of India, has appointed LIQVD ASIA to manage its digital duties. Futsal is a 5-a-side, shorter and action-packed variant of football with two halves of 20 minutes each.
Premier Futsal Management, a futsal promotions start-up, was started by three young Indian entrepreneurs Abhinandan Balasubramanian, Dinesh Raj, and Nithyashree Subban, and backed by business magnate Xavier Britto and his wife, philanthropist Vimala Britto. Iconic ex superstar footballer Luis Figo is the Company President and Falcao, known as the ‘Pele of Futsal,’ is the Vice-President. Indian cricket team captain Virat Kohli is a Co-Owner.
Season 2 of the biggest and most viewed futsal event in the world is all set to surpass the inaugural season with significant additions to the first edition, with the number of match days increasing from eight to 14, and matches increasing from 15 to 27.
The mandate for LIQVD ASIA is to manage end-to-end digital marketing for the league, across paid, owned, and earned media channels, including creative services.
Commenting on the appointment, Abhinandan Balasubramanian, CEO and Founder, Premier Futsal said, “The first edition of Premier Futsal saw tremendous response. Hence, we were looking for an agency with the desire and commitment to take the tournament to the next level. We decided to go with LIQVD ASIA because of their understanding and clutter-breaking ideas. I look forward to working with the team at LA and hope that this year will be much bigger and better!”
Football legends like Ryan Giggs, Paul Scholes, Ronaldinho, Cafu, and Hernan Crespo, participated in the inaugural edition of Premier Futsal, along with the greatest Futsal player ever, Falcao.
Arnab Mitra, Managing Director, LIQVD ASIA said, “This is a massive mandate for us. Premier Futsal is all set to become an integral part of the sporting revolution that is taking India by storm and we are delighted to be a part of such an incredible tournament!”
In July last year, players from 21 countries across four continents and international Football legends as team ambassadors for the sport descended upon India for a three-week sporting extravaganza.
Season One of Premier Futsal was a resounding success, with a viewership of 61 million+ all over the world. The tournament was broadcasted in United Kingdom, Middle East, Europe, South America, and South East Asia regions other than India. Season 2.0 only promises to be more engaging.