Liquid Hub, a customer engagement company, has announced the acquisition of Annik, a global data management and analytics solutions firm that creates better customer experiences for brand name clients, including Microsoft, Netflix, HP, Nestle and Vistaprint.
With offices around the world, including India, Poland, China and the United States, Annik will expand Liquid Hub’s geographical footprint and presence in high-tech markets.
“As digital transformation continues to drive disruption and change, companies need better insights to transform their customer engagement strategies or they risk becoming irrelevant,” said Jonathan Brassington, CEO and co-founder of LiquidHub.
“As we continue to re-imagine engagement by better understanding the people who matter most to our clients, the addition of Annik’s world-class capabilities in market research, data science, data analytics, and insights around customer behavior is critically important to LiquidHub’s rapid growth in this space,” he added.
The acquisition of Annik will add 1,000 professionals to the LiquidHub team, including Rahul Sahgal, President and CEO, and Sandeep Bhatia, chief operating officer. Together, Sahgal, Bhatia, and other members of the Annik executive team bring decades of experience in delivering innovative and transformative digital solutions to global companies.
“LiquidHub has a long history of delivering exceptional customer engagement solutions for their clients and through the addition of Annik’s expertise we are uniquely qualified to solve our customers’ most challenging problems,” said Sahgal. “It’s a great opportunity for us all at Annik to join forces with LiquidHub and together create a future re-imagining customer engagement.”