LinTeractive, the digital division from Lowe Lintas + Partners has been awarded the Woodland business. The new partnership comes on the back of Woodland’s close association with Karishma Lintas, a creative agency of the group (Lowe Lintas + Partners) that has been handling the brand’s creative mandate for over two decades.
Woodland is a leading Indian lifestyle brand operating successfully in the footwear, apparels and accessories domain. With the digital expertise that would be offered by the agency, Woodland aims to create innovative digital and social marketing engagements that will further enrich the brand experience.
Sharing his views on the new appointment, Harkirat Singh, Managing Director, Woodland said, “We’re glad to have LinTeractive as our digital partner. We were impressed with the strategic solutions they came up with that would help us in our ambition to be seen a leading player in the online space. We’re confident of charting out a bullish growth trajectory across our verticals on the back of the expertise and solutions that would be offered to us by the digital agency.”
As part of the association, LinTeractive would be handling online community management, web development, content development, and media duties for Woodland.
Sharing his views on the role that would be essayed by the agency for brand Woodland, Vikas Mehta, Chief Marketing Officer, Lowe Lintas + Partners and Executive Director, LinTeractive said, “Woodland is one of the few Indian brands that have successfully built a strong lifestyle stature for itself, especially among youth. You can’t build a youth brand today without innovating on digital platforms and our agency is very excited to enter Woodland’s timeline. We believe the enormous experience of Karishma Lintas, coupled with LinTeractive’s domain expertise should create some compelling brand stories, on and offline.”
As part of the growth graph, Woodland currently has 300+ company owned exclusive Woodland stores across various cities in India that are growing at a healthy rate of 25 to 30 per cent. The brand also has a presence in more than 3,000 plus multi‐brand outlets in a number of countries. With the new partner-agency, the focus would be to get consumers to experience the brand on a more profound level.
Sharing his views on the win, Sumanta Ganguly, Senior Vice President, LinTeractive said, “We focus on working in collaboration with the client in providing a strategic roadmap for their brands in the digital space. The attempt is to provide services ranging from e-mailers to building experiential assets or manage paid and owned media specific to the defined roadmap lifestage requirement rather than a basket-of-services approach.”
Woodland is owned by Aero Group, the Flagship Company which began its operations in 1960’s and now has an asset base of over US$100 Million. It gained popularity due to its unwavering commitment to quality and the introduction of the latest designs. Today, Aero Group is a highly integrated firm with its own leather tanning units and production facilities in India, Sri Lanka, Bangladesh, China, Vietnam, Indonesia, Malaysia, Philippines, Macau and Canada.