LinTeractive, the digital arm of the Mullen Lowe Lintas Group India, has announced the appointment of Parag Shahane as Unit Creative Director. Shahane has joined the team effective October 2015 and will report into Vikas Mehta, Group CMO | President, Group Marketing Services.
At LinTeractive, Shahane’s remit will be to provide creative answers to clients who are seeking cutting-edge digital solutions for their brands. He will oversee creative strategy and design for brands.
Welcoming him onboard the team, Vikas Mehta said, “Since its reboot last year, LinTeractive has seen growth on all fronts – business, brands and clients. To sustain this momentum, it’s imperative for us to keep adding more fire-power to our digital ambitions. We’re thrilled to welcome Parag on board. His upbringing in Lintas, coupled with his more recent successes in other digital companies will come in handy towards fulfilling our objective of mainlining digital.”
A former Lowe Lintas hand, Parag Shahane joins LinTeractive from Pinstorm where he held the post of VP – Creative. Prior to Pinstorm, He has played senior roles in agencies like Y&R, Mudra, JWT Colombo and FCB Ulka.
Commenting on his appointment, Shahane said, “Lowe Lintas is not just an advertising agency, it is looked upon as an institute of communication in this country. As a proud product of this institute, I am honoured to be a part of LinTeractive. Of late, digital has been adding new dimensions and has been at the forefront of creating new eco-systems for brands. Building great brands and creating more meaningful conversations around the brand, through new-age media and technology will be our mantra. In the constantly changing dynamic world of digital, the focus will be on smartly dividing challenge and opportunity to create magic around brands.”
Shahane has been instrumental in providing creative throughput and strategy to more than 50 brands across the sectors of FMCG, Automobiles, Media, Hotels & hospitality, Banking & Insurance, Fashion, Entertainment, Pharmaceutical etc.