Top Story


Home >> Digital >> Article

LinkedIn launches sponsored InMail on mobile

Font Size   16
LinkedIn launches sponsored InMail on mobile

Professional network LinkedIn has announced the availability of Sponsored InMail on mobile. This will enable advertisers to reach and engage LinkedIn’s huge mobile user base. It claims to be getting more than half of the page views from mobile devices.

Sponsored InMail is a direct-message ad which marketers can use to target specific people on the network with personalised content. These ‘InMails’ show as messages in recipients’ mailbox. These messages also allow marketers to specify people based on their group membership, geography, job role, gender, company size, and other traits. It is touted as a much refined form of email marketing. LinkedIn positions it as a means to increase conversions preceded by increase in membership and uptake in respective LinkedIn groups. 

Launching this service on mobile platform is evidence that the network is upping its ante on mobile. As it has also announced that more than half of the pageviews are coming from mobile devices. “Sponsored InMail provides a powerful vehicle for marketers to reach targeted audiences with personalized content on LinkedIn.  It enables marketers to break through the limits of traditional email marketing,” said the official blog post announcing the launch.

As per the official statement, Sponsored InMail on mobile will let marketers achieve many objectives like generate high quality leads, send personalized invitations to events and conferences, build community by driving followers and group membership on LinkedIn, boost awareness and conversions with targeted product and service promotions and more.

Last month the professional network announced that it has crossed 50-million member mark in Asia Pacific of the global userbase of 277 million. This roughly means that one in every 5 or 6 people on Linkedin is from the APAC region. The reach of the network and its growing popularity as a hiring and job hunting platform has given all leading job portals a run for its money. In India alone the network added more than 7 million new members in just last year.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign