‘Professionals want to access their data wherever they are, and LinkedIn will work wherever professionals are present’, is LinkedIn’s mantra. As a natural extension to this focus, the brand today announced the launch of LinkedIn application for iPad.
The new initiative is based on the finding that 41 profiles are viewed and 19 people searches are done on LinkedIn every second from mobile devices. Moreover, 22 per cent of LinkedIn traffic is driven by mobile devices.
Taking into account the new and specific ways professionals use their mobile devices, this application aims to help them be better prepared while at the same time simplifies usage.
Speaking on this new development, Hari Krishnan, Country Manager, LinkedIn India said, “Much like our other initiatives, a high degree of viral will be used to spread awareness of this feature. Our primary focus is our current members. I believe once professionals see value in this application, word-of-mouth will create a buzz.”
The new features of the new LinkedIn iPad application include:
Calendar: This feature provides an informative snapshot of all the people you will be meeting with that day and everything you need to know about them. This calendar synchronisation feature also acts much like a personal assistant.
News you can use: Enables timely and relevant news based on what your connections and industry peers are sharing and reading.
Build your professional brand: Enables an easy connect and follow-up with your professional peers. Helps share your expertise and expand network.
The initiative was further propelled by the fact that iPad is the most preferred device of LinkedIn users and they have been demanding such an application.
Within the 600 million white collar professional segment globally, the company aims to connect 85 million professionals present in India through its platform. It has a current membership of over 14 million professionals that has significantly grown from 3.94 million in November 2009.
The iPad application is free. The company is not using it as a means for monetisation at present but for increasing its consumer base and providing added value to current users.