Top Story

e4m_logo.png

Home >> Digital >> Article

LinkedIn gives app a Facebook makeover

03-December-2015
Font Size   16
LinkedIn gives app a Facebook makeover

LinkedIn has given its flagship mobile application a major makeover with the focus now more on content and updates.

On the official blog, Joff Redfern, VP (Product) at LinkedIn said the app, which LinkedIn claims has been built from scratch, has been streamlined into five core areas  — Your Feed, Me, My Network, Messaging, and Search.

The entire app is built around the ‘Your Feed’ section, which has content from the user’s network. “It’s based on what we determined is most relevant for your industry, function, and skills combined with what conversations and content you care about. For the first time, as part of a lightweight onboarding process, we are going to ask you what content you are interested in, and over time you can also unfollow things that are less valuable to you,” wrote Redfern.

The new app has been getting rave reviews by commentators in the west and it has not escaped anyone notice that the design is quite similar to Facebook. In fact, with Messaging, LinkedIn has ditched the InMail feature in a move towards private messages that seem more akin to messaging than email. Other social networks like Facebook and Twitter already have their own versions of private messaging.

LinkedIn says search on the app is 300 per cent times faster. It has also included a quick way to launch related LinkedIn apps like Pulse, Groups, Job Search, etc.

Zafar Rais CEO of MindShift Interactive, feels the new facelift and customer centric approach will make LinkedIn appeal to new users. “More than half of social media traffic comes from a mobile phone or tablet, and it's expected to increase rapidly. The app by LinkedIn has a new and fresh look, enabling users to post and read on the latest news. Professionals across age groups are increasingly looking for opportunities and trending news to enhance their professional knowledge and the LinkedIn apps seems to have factored that in pretty well."

When asked for his impressions, Gautamm Mehra, Business Head (Social Media) at iProspect India, said, “The app is smoother and the focus on content and following leaders is a great refreshing take on the whole app. It's now easier to "be in the know" than before and overall I am quite impressed by this overhaul. The addition of Linkedin Groups is a big, big plus on the app. I see the increased usage of groups in the coming days and it becoming more relevant and part of the LinkedIn experience.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video