Professional networking site LinkedIn, which has over 90 million members worldwide and over 8 million in India, has announced that it has launched a new tool for marketers, called Marketing Solutions, which will allow brands to target consumers based on their profile data.
Dhiman Mukherji, Director of Marketing Solutions at LinkedIn India, said, “We understand that businesses in India seek focused and measurable solutions to engage with audiences online, and the suite of offerings we have help achieve just this with a result-oriented approach.”
LinkedIn’s new tool allows customisable marketing solutions, allowing a brand to target the ads according to member profile data, to enable a marketer to connect with the right professionals, using personal messages, partner messages, and content based ads, which leverage audience targeting based on voluntarily submitted data.
The professional network had also launched Company Pages recently, which allow brands to set up their own pages like an individual’s profile page on LinkedIn, but at the same time, connecting data across the network to present, for example, different landing pages for different levels of professionals, or showing marketing professionals a different page from engineers.
“Brands in India increasingly approach marketing programs with a structured and measured focus while looking for something unique. The combination of our high caliber audience base and the unique marketing options allow creative marketers to position their products and services to the correct audience in the appropriate context. As a professional network built on trust and credibility, LinkedIn provides marketers with a wealth of data driven insights, enabling them to measure results and evaluate success,” said Hari V Krishnan, Country Manager, LinkedIn India.