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LinkedIn faces new competition as Facebook introduces ‘job listings’ feature

20-February-2017
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LinkedIn faces new competition as Facebook introduces ‘job listings’ feature

In a latest move, Facebook has introduced a number of job features that will allow businesses to post jobs for free and send applications through its messenger platform, which could compete with LinkedIn's job posting service.

The feature, which was in testing for a while now, is already being used by a few small businesses that have reported back success with the platform.

The popular social networking platform is now letting businesses in the US and Canada post job listings online, the company said in a blogpost. The new feature will let a business page admin create job posts, track applications, and communicate directly with applicants using messenger. Job posts will appear in users’ ‘news feeds’, in the new bookmark for jobs and alongside other posts made by the business page. Users can click on ‘apply now’, which will then open a pre populated form with the information from their Facebook profiles filled in. The form can be reviewed and edited by users before submitting. Businesses can boost job listings, like other posts, by paying for it.

For now, this feature is free, and businesses can post as many job postings just like regular posts. Businesses can also customise the application with interview questions, salary details, and the job location.

Facebook has been focusing on its business users to help monetise its business. The company’s enterprise version dubbed as ‘Facebook at Work’, allows businesses to build their own secure social network, has added over 60,000 companies on the waiting list in March last year. The ease, both in making a job posting and connecting with potential applicants, puts Facebook at an advantage over some of its competition. A recent study by ADP found that 14.4 million people have used social media when looking for a job. An astounding 73% of employers have hired people using social media at some point during the process, and almost half of employers, 42%, said that they thought the quality of the candidates improved.

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