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Lingerie brand Groversons Paris Beauty celebrates today's woman with new digital film

22-August-2015
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Lingerie brand Groversons Paris Beauty celebrates today's woman with new digital film

Lingerie brand Groversons Paris Beauty has released a digital video titled ‘My Magical Moments’ to celebrate the modern day woman.

Speaking about the video, Siddhartha Grover, Director, Groversons said, “Paris Beauty has always believed in celebrating the woman. We, as a brand, have always honoured her attitude, individuality and spirit. Perhaps that is what continues to let us stay relevant even in the changing times. And now, with My Magical Moments, we hope to strike a chord with women of all age-groups, of all temperaments and from every background.”

De Complex Marketing conceptualised the video which traces the qualities that make up women from different communities, social circles and with different interests talking about what makes them unique and ‘magical’.

Jyotiraj Hazarika, Creative Head, De Complex, explained of the new video, “The woman of today is all about the reflections of her beliefs and attitude towards life. Norms and pre-conceived notions don’t define her. She’s all about wearing her attitude on her sleeve. This video is an attempt to celebrate this spirit. And in turn, celebrate all that defines the woman of today.”

Varun Kapoor, Business Head, De Complex added, “Lingerie communication gets stereotyped as glamorous and seductive, but that's not the only aspect of Paris Beauty. We have showcased what the brand thinks of its consumer- the woman of today.”

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