The Life Insurance Corporation of India’s website www.licindia.com has won the prestigious People’s Voice Award in the Insurance category at the 10th Annual Webby Awards. LIC’s is the only website from India to feature in the winner’s category this year.
“LIC has been in the forefront since its inception in leveraging technology and People’s Voice Award in the insurance category for the 10th Annual Webby Awards comes as another testimony of it. Providing lucid access to information under the dynamics of a twenty four-hour economy in a borderless world is the key to customer satisfaction. This award is both an encouragement and an inspiration to take larger strides in the field of technological advancement to achieve greater customer delight,’’ said T S Vijayan, Chairman, LIC.
Created by Tribal DDB India, the interactive arm of Mudra, the site that was launched in November 2005 is a demonstration of the importance of usability, information architecture and navigation.
Said R Lakshminarayanan, CEO, Mudra Marketing Services, “A site as vast and as heavy on traffic as this needed to demonstrate high levels of usability and robustness. We are delighted with the significant innovations that we have added to make the user experience incredibly simple and the navigation extremely smooth.”
Interestingly, Tribal DDB Chicago-created www.nowwhat.com won the Webby Award in the same Insurance category. LIC beat the likes of BCBSRI.com, Blue Shield of California and Westfield Insurance to win the People’s Voice Award.
Touted as the ‘Oscars of the Internet’ by the New York Times, the Webby is the leading international award honouring excellence in web design, creativity, usability and functionality, and was established in 1996. The 10th edition of the Annual Webby Awards received over 5500 entries from all 50 states in the USA, and over 40 countries worldwide. The Webby Awards are presented by the International Academy of Digital Arts and Sciences.