LG Electronics India (LGEL) has planned to launch six new models of GSM mobile phones by the end of this year. Product Group Head (GSM) Praveen Valecha says the player has a market share of five per cent and
earned revenue of Rs 80 crore from the sale of 1.5 lakh units ranging between Rs 4,000 and Rs 15,000 last fiscal. The revenue and market will be tripled this fiscal with the launch of new models.
Focusing on the details of the new models to be launched, he said they would keep up the company’s commitment to promote and sponsor cricket. Two days back a new GSM model 5300, priced at Rs 8,500, with a colored screen has been launched. The unique feature of this handset is an inbuilt cricket game. The product is targeted at all cricket crazy consumers. It is for the first time that a handset with specific games has been launched by LG in the country. Cricketer Yuvraj Singh is the brand ambassador of the product and a print ad campaign on the newly launched model will be rolled out in September. Right now the product is being aggressively promoted at the retail level through attractively designed point-of-sale material. The added features in the new handsets include in-built camera, LMS, Java etc.
“We want to emerge as a leader in the colored screen segment”, says Valecha.
In order to further enhance the mobile handset business, new customer friendly service schemes have been launched. The latest one is repairing a handset in one hour. This service is available at all 110 customer care centers across the country, he said.