LG Electronics launches country’s first video-camera mobile

LG Electronics launches country’s first video-camera mobile

Author | exchange4media News Service | Thursday, Feb 05,2004 5:49 AM

LG Electronics launches country’s first video-camera mobile

LG Electronics has launched RD 7230, the first CDMA-based video-cum-camera mobile phone in the country. “The new LG RD 7230 is positioned as a lifestyle accessory,” says J G Ham, Vice President, Overseas Marketing Team, LG Electronics.

Tony Baek, Country Head, LG-CDMA, LG Electronic India is confident about RD 7230. “It is the best video-camera phone till date, available to the Indian user. This unique piece is called a smart video camera phone, which I am confident, would strengthen our leadership status in the Indian CDMA handset industry. We see camera phones having a brilliant future in India; with high speed Internet through CDMA2001x, we expect the video and picture based applications to grow very fast and fuel the demand for such high-end products,” he states.

The new brand campaign reinforces the “Expression Completed” theme. The advertisement tries to establish a mobile phone as a personal effect that completes the personality of any user, and reinforces that a mobile is not just meant to talk. The campaign attempts to establish the ‘feel in’ factor of owning a stylish mobile phone, which could create an aspiration to own an LG handset.

The communication projects an LG mobile user as a trendsetter. Accordingly, the TVC is set in an urban landscape where a man and woman make a connection with the stylish LG RD 7230 playing catalyst. The campaign uses television as the primary medium of communication. This is supported by colour print campaign through national mainline dailies.

Tags: e4m

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