Top Story

e4m_logo.png

Home >> Digital >> Article

Level Up partners with 1,500 gaming cafés to boost community gaming

03-November-2005
Font Size   16
Share
Level Up partners with 1,500 gaming cafés to boost community gaming

India is fast catching on to the ‘online gaming’ fever that has swept other parts of the world. As broadband penetration increases, an increasing number of Indian youth is slipping into ‘virtual personalities’, making online friends in virtual worlds and looking towards online gaming as an avenue for entertainment.

To promote community-based gaming, Level Up, India’s only publisher of online games, has announced a tie-up with over 1,500 gaming cafes to promote community-based online gaming across India. The company has also unveiled a communication campaign to create awareness about the social aspects of online gaming, and grow the online gaming market.

On the popularity of online gaming, Venkat Mallik, MD, Level Up, said, “The social aspect of online gaming is the reason for its popularity globally. Online games are virtual communities, where players can create an avatar and make friends with other players from different parts of the country. The community spirit of these games keeps the excitement alive.”

The company is educating Indian youth about the experience that online game environments provide. Currently, the company is creating awareness about online gaming through Ragnarok Online, its popular online game, and is positioning the game as ‘The Other World’.

Mallik added, “In India, we see Internet cafés transforming into gaming cafes. We have entered into partnerships with all leading Internet cafe chains in the country. We are already witnessing a number of café owners looking towards gaming as a major revenue earner. Player meets at cafes are another critical element for extending the community experience outside the game.”

Level Up has its Indian headquarters in Mumbai, and offices in Pune and Bangalore. Ragnarok claims to be India’s first Massively Multiplayer Online Role Playing Game that offers a ‘super-cool’ experience in a fantastic, parallel world.

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.