India is fast catching on to the ‘online gaming’ fever that has swept other
parts of the world. As broadband penetration increases, an increasing
number of Indian youth is slipping into ‘virtual personalities’, making online
friends in virtual worlds and looking towards online gaming as an
avenue for entertainment.
To promote community-based gaming, Level Up, India’s only publisher of
online games, has announced a tie-up with over 1,500 gaming cafes to
promote community-based online gaming across India. The company has also
unveiled a communication campaign to create awareness about the social aspects of online gaming, and grow the online gaming market.
On the popularity of online gaming, Venkat Mallik, MD, Level Up, said,
“The social aspect of online gaming is the reason for its popularity
globally. Online games are virtual communities, where players can create an
avatar and make friends with other players from different parts of the country. The community spirit of these games keeps the excitement alive.”
The company is educating Indian youth about the experience that online
game environments provide. Currently, the company is creating awareness
about online gaming through Ragnarok Online, its popular online game, and is
positioning the game as ‘The Other World’.
Mallik added, “In India, we see Internet cafés transforming into gaming
cafes. We have entered into partnerships with all leading Internet cafe
chains in the country. We are already witnessing a number of café
owners looking towards gaming as a major revenue earner. Player meets at cafes are another critical element for extending the community experience outside the game.”
Level Up has its Indian headquarters in Mumbai, and offices in Pune and Bangalore. Ragnarok claims to be India’s first Massively Multiplayer Online
Role Playing Game that offers a ‘super-cool’ experience in a fantastic,