Indigo Consulting, the Leo Burnett Group’s specialised digital agency, has announced the appointment of Devang Raiyani as its National Head of Strategy. He will report to Dheeraj Sinha, Chief Strategy Officer for Leo Burnett, South Asia.
In his new role, Raiyani will be responsible for working with the management team to carve out a differentiated offering in an increasingly crowded digital space, and leverage digital not just as a media channel, but also as a tool to solve business problems. He will work closely with Navin Kansal, National Creative Director, Indigo Consulting.
Welcoming the agency’s newest key hire, Sinha said, “Devang is a well-honed strategist. He has a fantastic ability to weave through culture, technology and data to arrive at business solutions. He is an entrepreneur at heart and brings tremendous action orientation to strategic thinking. I am extremely happy to have Devang on board as a part of the strategy team at the Leo Burnett Group. I am certain that his ability and energy will push Indigo consulting to greater heights.”
Raiyani's strengths lie in building core propositions for brands and businesses, and designing long term IP beyond campaigns. His thought pieces have been featured in publications like The Hindu Business Line and The Financial Express, among others. His current area of focus is delivering ROI on brands' content and social efforts.
From bridging the gap between content and commerce with technology to building ad tech products and helping start specialist practices at advertising agencies, Raiyani has worn many hats across agencies and startups. In his previous stint as Head of Product Strategy with Advocacy Asia, he led the development of the company’s gamified engagement platform.
Commenting on Raiyani’s appointment, Kansal said, “Devang is among the rare breed of hybrid strategists who leads with cultural and consumer insights and marries them with the digital way of life. I look forward to partnering him in our endeavour to consistently create brand fame and move business. I believe his solid yet audacious thinking will add to the momentum of Indigo Consulting and build on the three pillars of people, product and profit.”
Commenting on his new role, Raiyani said, “Leo Burnett is without a doubt one the most ambitious agencies around and is pushing the boundaries of what an agency is expected to deliver to clients. Digital is at the forefront of this ambition and I'm excited to create some great work with the team at Indigo."
Apart from working with startups, Raiyani has also worked with Grey where he led their key accounts in Mumbai. He was also the Senior Planning Director at Bates CHI & Partners, where he helped shape the agency’s shopper marketing practice.