Leo Burnett’s Arc Worldwide adds SRF, Carrefour, Piramal Supraactiv to its kitty

Leo Burnett’s Arc Worldwide adds SRF, Carrefour, Piramal Supraactiv to its kitty

Author | Preeti Hoon | Thursday, Sep 30,2010 8:13 AM

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Leo Burnett’s Arc Worldwide adds SRF, Carrefour, Piramal Supraactiv to its kitty

Arc Worldwide, the integrated marketing services arm of Leo Burnett, has won the digital business of SRF Ltd, Carrefour Ltd and Piramal Supraactiv recently. Work on all the three new clients have begun and the agency is focused on building their web strategy, starting from designing and re-designing the respective websites.

Speaking exclusively to exchange4media, CVS Sharma (a.k.a Venke Sharma), Director, Arc Worldwide, said, “We are creating strategies for the new clients. The nature of business for SRF is B2B, while for Piramal Supraactiv and Carrefour, the digital strategies are being chalked out.”

Arc is also in the process of setting up Shopper Marketing competence, which is based on Point of Sale being Point of Reality for all marketing efforts/ investments. The practice focuses on impacting shopper behaviour through creative messaging/ merchandise display/ technology innovation and activation.

Sharma elaborated, “It is not only about understanding shopper path to purchase, but grasping behavioural cues/ insights by which create new offerings, new linkages by which that path can be adjusted, altered or recreated to suit brand objectives.”

The agency has recently won the Bharti Walmart Brand Activation business and launched the ‘Easy Day’ store in Ghaziabad. Arc’s launch activity brought in over a lakh customers to the store within a few days of the launch.

Arc Worldwide brings together best-in-class direct/ CRM, interactive marketing, promotion and retail marketing expertise from around the world. Globally, Arc provides shopper solutions to clients such as McDonalds, P&G, Philip Morris, and Coke, to name a few.

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