Lenskart introduced a highly offensive marketing gimmick in order to draw customers using the Nepal earthquake as its theme. The SMS ad said :
“Shake it off like this Earthquake: Get any Vincent Chase Sunglasses upto Rs. 3000 for FLAT Rs. 500, by sending invites to 50 friends @ http://www.lenskart.com/refer-sun”.
The ad has drawn immense criticism over social media due to its insensitive nature.
The company later on apologised for its ‘accidental choice of words’:
"We apologise for the accidental choice of words in our SMS. Our intention was not to hurt anyone's feelings. We are extremely sorry for this error - Lenskart Team," it said.
The SMS was sent shortly after an massive earthquake caused loss of lives in Nepal and parts of India on Saturday.
Outrage poured in on Twitter: