Top Story

e4m_logo.png

Home >> Digital >> Article

Lenskart slammed for insensitive 'Shake it off like this Earthquake' SMS ad

27-April-2015
Font Size   16
Share
Lenskart slammed for insensitive 'Shake it off like this Earthquake' SMS ad

Lenskart introduced a highly offensive marketing gimmick in order to draw customers using the Nepal earthquake as its theme. The SMS ad said :

“Shake it off like this Earthquake: Get any Vincent Chase Sunglasses upto Rs. 3000 for FLAT Rs. 500, by sending invites to 50 friends @ http://www.lenskart.com/refer-sun”.

The ad has drawn immense criticism over social media due to its insensitive nature.

The company later on apologised for its ‘accidental choice of words’:

"We apologise for the accidental choice of words in our SMS. Our intention was not to hurt anyone's feelings. We are extremely sorry for this error - Lenskart Team," it said.

The SMS was sent shortly after an massive earthquake caused loss of lives in Nepal and parts of India on Saturday.

Outrage poured in on Twitter:

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group