It’s not just the sub-10K PCs that are targeted at Tier II cities and non-metros. IT hardware majors are bullish on the non-metro markets, and the proof is in the number of retail stores coming up in these cities.
Lenovo India is increasing its retail presence across more Indian cities through its chain of exclusive brand stores, ThinkWorld. It announced the launch of ThinkWorlds in Hyderabad, Raipur and Madurai on August 11. These will add to its 33 existing outlets in cities including Mumbai, Delhi, Chennai, Chandigarh, Lucknow and Kolkata.
“According to the Consumer Outlook study conducted by KSA Technopak, organised retailing in India is expected to jump to a substantial Rs 18,000 crore this year. We believe that this is the right time for us to enter these previously untapped markets,” said Vivek Malhotra, Director, Sales and Channels, Lenovo India.
The initiative was part of Lenovo’s business strategy of strengthening its retail presence by increasing its footprint across the country with a view to gaining access to the SMB and SOHO business segments, a company release said.
ThinkWorld stores showcase the range of ThinkCentres and ThinkPads, and the expansion initiative is in association with Lenovo’s channel partners.
The company has been working on its retail strategy with due attention to its channel partners, who become a part of a marketing and sales support system called the ‘ThinkWorld Programme’.
Lenovo’s involvement includes an ongoing training programme for its business partners on products and technology, besides sales guidance through NIS representatives.