Durga Pujo isn’t just an event that is celebrated with huge fanfare in Kolkata but also is a much loved festival in other parts of India. Taking a step towards making people outside their hometowns feel at home by letting them experience the vibrancy and fervour of Durga Pujo first hand, Legrand India and LIQVD ASIA have now partnered to create a real time experience for citizens across the world. Building on the excitement around the Pujo and allowing people away from their hometown feel the pulse of the Pujo, Legrand India, an electrical and digital infrastructures company, has created an online destination http://www.comehometopujo.com/, solely dedicated to the festival.
LIQVD ASIA has created an Instagram account ComeHomeToPujo, which functions just like a regular website. It has six image tabs displaying the different aspects of Pujo, akin to a virtual library. Clicking on a category leads to the pictures within the category, all of which have their own Instagram accounts such as Legrand_pandals, Legrand_Food, Legrand_Moments, Legrand_Pujo, Legrand_idols and Legrand_Colourred. The tagging feature on the app has been used to enable easy navigation and involvement from their users.
“We wanted to create something really cool and then we noticed similarities between Instagram tags and website links. Then the ComeHomeToPujo Instragram was introduced. The account makes use of Instagram's tagging features and grid structure in an unconventional way to simulate a website,” said Arnab Mitra, Managing Director, LIQVD ASIA worldwide.
The campaign also includes a photography contest for DurgaPujo. It is open for passionate photographers to capture the spirit of Pujo through their unique perspective.
Incidentally, Legrand India has been associating with DurgaPujo pandals in Kolkata for almost a decade now. Last year the #ComeHomeToPujo campaign generated a rather enthusiastic response receiving over 1000 entries. This campaign helped citizens from far-flung regions to connect with one of their most loved festivals. Taking a cue from the campaign’s popularity last year, Legrand has made this year’s campaign bigger and better by expanding the reach of the campaign.
To make this experience unique, the company has also organised Flash Mobs, which are being performed at 20 different locations starting from soshthi (the sixth day of Durga Pujo).