Social media marketing is the buzz word today, but there is a need for brands to go beyond the fan following numbers and positive messaging on their Facebook pages. It is about converting this engagement into business. LeadFormix, a cloud based Marketing Automation 2.0 platform for enterprises, has come up with solutions that can help advertising agencies and marketers in lead generation. With the current buzz of clients looking at getting specific returns from digital activity, LeadFormix’s technology steps in and helps them in lead generation.
The LeadFormix solution can be used by advertising and marketing agencies to change the way in which their clients use their websites for finding business prospects and evaluating ROI for their marketing campaigns. It gives its customers the ability to determine the intent of an online enterprise visitor by analysing his browsing behaviour, providing a complete picture of his identity (including name, title, company), and qualifying him based on the level of interest and intent in specific website content. LeadFormix’s intent analysis capability helps marketing teams to run more customised marketing campaigns, and enables sales teams to create targeted sales pitches, ensuring shorter sales cycles and higher conversion rates. In fact, LeadFormix’s intent inference engine is awaiting a patent.
Harish Reddy, Head, APAC, LeadFormix, said, “LeadFormix solution offers a unique value proposition for the campaigns run by advertising and marketing agencies for their clients. The solution offers the ability to quantify ROI in the form of leads to marketing spend. This allows agencies to identify and focus on the channels that provide the maximum business opportunities. LeadFormix’s unique intent analysis capability helps advertising and marketing teams to run more customised promotional campaigns, and enables sales teams to create targeted sales pitches, ensuring shorter sales cycles and higher conversion rates.”
The traditional advertising and marketing agencies, including digital agencies, can use this technology to get more qualified leads from their campaigns. Reddy feels that this concept can be used by anyone operating in the B2B space, be it IT or non-IT clients and then even can be used by B2C businesses.