Lakme Fashion Week 2007 and Sify.com have come together to webcast the event, which is currently underway in Mumbai till March 31. The webcast will include interviews with models, designers and celebrities; reviews; and more at the Spring-Summer Collection this year. The portal’s broadband entertainment channel www.sifymax.com will stream live coverage of the event.
V Sivaramakrishnan, President-Portals, Sify, said, “For the first time, Sify.com will provide a platform for aspiring models to participate in the fashion week. On-demand availability of the show has ensured that Internet users can catch the event whenever and wherever they want.”
There will also be show reviews, profiles of all designers and models, along with photo galleries of the show’s complete collection. The portal also informs that an online anchor of www.sifymax.com will give users exclusive behind-the-scenes video footage from the event that will not be showcased on television. Sify.com intends to conduct an online model hunt, where the website’s users can shortlist contestants from profiles submitted by aspiring models from across the country.