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Lakme begins new online initiative

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Lakme begins new online initiative

To gain an upper edge in this marriage season, Lakme Levers, in association with, has developed a new offering for the going to be brides. It has launched an online beauty and fashion resource that helps a bride unveil her style and offers all the guidance on how she can look her best on her wedding.

Says Purnima Lamba: Brand Manager, Lakme: "Buoyed by the success and popularity of, we partnered with, to target the ready-to-wed and ready-to-spend online audience. Lakme Bridal Style is one of the first in series of promotions from Lakme, specifically targeting brides. Over a period, we will be unveiling more online and offline services specifically for the bride-to-be."

The micro-site has an array of features that serve as easy reference for the busy young woman who is on a trousseau hunt and who is involved in researching on her Wedding Day Look.

The micro-site features 'Style Speak,' a special editorial section where leading fashion designers recommend their look for the bride this season. The resources include a comprehensive, printable 'Makeup Checklist', 'Style Flash' the best reference on what's en vogue in bridal beauty and style, and 'Bridal Packages' from Lakme Beauty Salon.

In addition to the above, it has 'Get that Look', a gallery of makeovers for creating a different look for various wedding functions. Every makeover has detailed styling instructions and a makeup-shopping list. The site also features 'Lakme Counsel' where make-up and style expert Zarina Godrej answers questions from brides-to-be.

"At, our goal has always been to provide to-be-weds with the best services," says Madhulika Mathur, CEO She further adds, "Through our new relationship with Lakme, we are trying to create the ultimate destination on bridal style with comprehensive bridal content, trend reports, the latest beauty and fashion news and bridal makeovers."


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