Travel and tourism company Kuoni India has appointed Manhattan Digital as its digital AOR for its mainstream holidays and MICE businesses. The agency won this account following a multi-agency pitch.
Vishal Suri, Deputy COO, Tour Operating, Kuoni India said, “Kuoni India’s mainstream holidays and MICE business is known for its strong on-ground presence and pioneering initiatives in the offline media. It has now decided to foray and build a compelling presence in the online and digital space. With the line-up of new initiatives in 2013, the company is looking at making its presence felt in the web space as well. The aspiration is not to become an online travel agency, but be relevant to the new age, tech savvy consumer and to complement its offline business. We have appointed Manhattan Digital as the digital marketing agency to help us create presence in web and social media space.”
On winning the business, Shantonu Aditya, Co-Promoter and Director, Manhattan Communications said, “We are thrilled to bag this prestigious account. As leaders in this category, we look forward to working with Kuoni on many innovative and creative solutions in the coming months.”