The digital ecosystem in India is cluttered with several players. But Senthil Anand, Head (Account Management) at KRDS India, says that the company’s advantage lies in the fact that KRDS understands the platform better than others.
A French company, which started off as a technology expert, KRDS is now attempting to revamp itself as a digital agency. “This was a natural progression for us - from technology to an agency scenario,” said Anand. Currently in transition mode, they maintain that their technical expertise might just give them the edge.
The transition from a technology company to a digital one is still in the making, but it is something that KRDS has faith in. “We could see that the potential of social media was not being met for most clients. As an agency it helps us to be in touch with the client directly. We want to help brands meet the potential of social media,” said Anand. When asked what made them make the move from a technology-based company to a digital one, Anand said, “A brand can only go so far; they need partners like us. We might not be in the top five, but we are rated.”
KRDS currently has an 85-member development team based out of Chennai. The agency is also working towards setting up teams in Mumbai, Bangalore and Delhi. Some of the brands working with KRDS include Air France, LifeCell, and Zicom.