Top Story

e4m_logo.png

Home >> Digital >> Article

Komli offers behavioural targeting solutions for advertisers

18-July-2007
Font Size   16
Share
Komli offers behavioural targeting solutions for advertisers

Komli Media, an ad network company, has announced its plans to offer behavioural targeting capabilities to online advertisers. Advertisers can serve ads to the desired user profiles, interests, or demographics, as behavioural targeting goes beyond contextual and content-category targeting to track users anonymously, claims the ad network.

Amar Goel, CEO, Komli, said, “Behavioural targeting provides a level of user targeting to Indian advertisers. It is an ideal complement to our product portfolio and will allow us to offer our advertisers increased traffic and lead volume. For our publishers, we expect it to lift earnings significantly.”

Goel added, “Marketing online isn’t just about the site anymore; it’s about the person on that site. In a market like India where there is little reliable data available on profiles of site users, behavioural targeting is a powerful tool to bridge the gap between an advertiser’s desired user profile and actually targeting that profile.”

The company is of the opinion that behavioural advertising not only opens up a completely new vista for display advertising, but also offers advertisers the benefit of higher rate of interest on their ad spend. The company is offering this capability on the Komli Premium Network, a bouquet of high profile and high-traffic sites, launched in March 2007.

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Inform...