Top Story

e4m_logo.png

Home >> Digital >> Article

Komli Media powers banner advertising on eBay India

05-April-2008
Font Size   16
Komli Media powers banner advertising on eBay India

eBay India has announced an exclusive banner advertising association with Komli Media until March 2009 under which Komli would represent eBay India’s banner advertising inventory to interested brands and advertisers worldwide.

Amarjit Batra, Head-Global Trade & Ad Sales, eBay India, said, “We are pleased to offer advertisers across India a unique platform to communicate to the eBay audience through theme advertising and interactive contests. Partnering with Komli and Pubmatic, its ad network optimisation service, will help us enhance our offerings for the Indian online advertising market.”

Amar Goel, CEO, Komli, said, “We are excited about powering banner advertising for eBay India. eBay is one of the world’s most renowned Internet brands and we are honoured to work with them. eBay’s premium online e-commerce audience is exactly the type of audience that many marketers are looking to reach, and we hope to help marketers engage with these consumers in new and unique ways.”

In November 2007, eBay had announced that the launch of advertising sales. Marketers and advertisers can now target not only eBay India’s 2 million strong community, but also the 2.5 million unique visitors who visit eBay every month. Advertisers can have banner advertising placements on key properties on eBay India or create a microsite for user engagement. Product marketers can also set up an eCommerce enabled eStore that can be promoted across sites.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...