eBay India has announced an exclusive banner advertising association with Komli Media until March 2009 under which Komli would represent eBay India’s banner advertising inventory to interested brands and advertisers worldwide.
Amarjit Batra, Head-Global Trade & Ad Sales, eBay India, said, “We are pleased to offer advertisers across India a unique platform to communicate to the eBay audience through theme advertising and interactive contests. Partnering with Komli and Pubmatic, its ad network optimisation service, will help us enhance our offerings for the Indian online advertising market.”
Amar Goel, CEO, Komli, said, “We are excited about powering banner advertising for eBay India. eBay is one of the world’s most renowned Internet brands and we are honoured to work with them. eBay’s premium online e-commerce audience is exactly the type of audience that many marketers are looking to reach, and we hope to help marketers engage with these consumers in new and unique ways.”
In November 2007, eBay had announced that the launch of advertising sales. Marketers and advertisers can now target not only eBay India’s 2 million strong community, but also the 2.5 million unique visitors who visit eBay every month. Advertisers can have banner advertising placements on key properties on eBay India or create a microsite for user engagement. Product marketers can also set up an eCommerce enabled eStore that can be promoted across sites.