Komli Media has upgraded its remarketing platform to give it a new brand identity as well as added new functionalities. The new product has been named RevX and it allows marketers to make use of consumer insights from across platforms for more accurate and device-agnostic targeting.
Komli Media had first announced its intention of focusing on remarketing earlier this year by launching its first generation remarketing platform.
Komli Media restructures,to focus on remarketing demand side platform
Speaking to exchange4media at the launch of RevX, Komli Media co-founder Amar Goel further reiterated this commitment. “As programmatic becomes mainstream, advertising will become more transparent. The focus this year will be more towards developing the RevX platform, programmatic advertising as well as our social media products,” he said.
RevX, like its earlier iteration, is a demand side platform (DSP). However, it now comes with Facebook’s Custom Audiences and Website Custom Audiences capabilities. This allows marketers to leverage their CRM data like email Ids and phone numbers to run cross-device campaigns on Facebook. Additionally, marketers can run display and mobile remarketing campaigns. Marketers can also create customized Facebook campaigns on the go from within RevX the dashboard. “This is one of the first platforms that allows the advertiser to use Facebook for remarketing,” claimed Goel.
Goel also informed that RevX is integrated with most of the prominent supply side platforms (SSP) like Rubicon, MoPub, Google Ad Exchange, etc. However, there have been no partnerships with any digital publishers as of now.
Interestingly, though Komli is working with MoPub, an ad network bought by Twitter last year, there seem to be no plans for RevX partnering with Twitter for their native advertising products. Komli Media handles sales for Twitter in India and some other geographies in Southeast Asia. Goel said that currently the focus is on Facebook as a platform for advertisers but other platforms like Twitter are also being evaluated as future additions to RevX.
Unlike other similar technology platforms, Goel said that Komli will just charge a one-time fee to advertisers for using RevX, though, if advertisers want Komli to manage remarketing campaigns for them then there will be a service charge. “We have usually seen that companies would rather have us manage their campaigns,” he said.
Speaking about the industry sectors that they expect to show the most interest, Goel said, “We are more focussed on e-commerce and automobile, but we are also seeing interest from the BFSI vertical.” Existing remarketing clients are being migrated to RevX and can start using it to extend their campaigns to Facebook, he further said.