Komli Media has announced the beta launch of ViziSense MediaMix, an online media planning tool aimed at helping media planners and marketers identity their relevant target audiences. With the online space always feeling the necessity of a credible audience measurement system, the ViziSense MediaMix launch aims to create that credibility by allowing marketers to become more specific or niche in targeting their audience.
The current challenges for media planners in this regard are that the existing solutions available are too expensive and not customised for the Indian market either, and further more, the lack of audience level data restricts the site’s ability to sell their ad spots at high rates. The objective of MediaMix is to deliver accurate and reliable India-specific web statistics for media planners, media buyers, and marketers.
Satish Kadu, Vice President - Product Management, Komli Media, said, “Media planners have so far lacked reliable demographic data that identifies online preferences and browsing habits of the Indian audience, thus we are confident that MediaMix will be a useful tool for the Indian online advertising industry.”
One of the unique services, according to Kadu, was that ViziSense MediaMix offered marketers and media planners ‘audience duplication’ of their target audiences across websites, which was currently lacking.
Komli Media is a digital advertising and technology company enabling marketers to reach and acquire their audiences and publishers to maximise their revenues. ViziSense is touted as India’s first open audience measurement service that accurately reports details of site visitor demographics and other audience characteristics.