Media technology company Komli Media has announced the launch of Komli Labs, a center for research in advertising sciences. Komli Labs will be primarily focused on driving innovation in digital advertising, through applied research and big data analytics, in the areas of real time bidding, audience measurement and targeting, ad verification and traffic quality management.
This, in turn, will help create innovative solutions to deliver more relevant ads to users, advertisers and publishers. The labs team will be deeply integrated with various teams at Komli.
“Komli Media is committed to bringing scientific and technological innovation to the digital advertising ecosystem for the benefit of our customers,” said Prashant Mehta, CEO Komli Media.
Meanwhile, Srinivasan H Sengamedu has been appointed as Vice President and Head of Komli Analytics and Labs. A former Director of Research at Yahoo Labs, Sengamedu is a world class researcher in the field of machine learning and data mining.
Commenting on Sengamedu’s appointment, Mehta said, “With Srinivasan’s leadership, I am confident Komli Labs will help create huge differentiation for us.”
On his new role, Srinivasan said, “There are three aspects to what we do: developing best-in-class technology to power Komli products, creating long-standing IP, and authoring high-impact research papers. The Lab team is armed with deep technical knowledge and data expertise. At the same time, we are passionate about solving practical problems and fearless about being hands-on.”
Sengamedu has a PhD in Computer Science from the Indian Institute of Science and has several years of experience in research, technology leadership and entrepreneurship with over 100 research papers published, 30+ patents filed and three patents granted.
Commenting on the appointment, Satish Kadu, VP and Business Head – ATOM, Komli Media said, “Srinivasan is a top notch applied researcher who is driven by creation of economic value and real business impact. Under his leadership at Komli Labs, we are confident that Komli Media will fortify its position as an innovative media technology company.”