Komli Media, media technology company, has launched twenty one new Rich Media Ad units that advertisers can use to drive greater brand engagement.
The broader offering is a part of the capability enhancement that the company is making in its video advertising network, Komli Play. With an affiliation of marquee publishers , robust targeting features, brand safety guarantees and an experienced in-house creative team, Komli Play, became the top rated video ad network in July this year and had a peak reach of 8.7M Unique Users in September 2014.
With more and more Indians watching video content online, on their smart phones and PC, the Indian video advertising market is expected to more than double this year, according to IAMAI estimates. In 2013-14, the market was $55 million and the latest IAMAI estimates put the 2014-15 numbers at $115 million. Globally, the video advertising market was estimated to be $4.15 billion in 2013, according to eMarketer.
Once seen as just expensive add-ons to a media plan and rolled-out only at launch phases, rich media today has become an extremely cost effective and powerful brand engagement tool, with unique reach that has begun to equal English TV networks in India. According to a 2014 Mediamind report, rich media units not only have the capability to drive brand awareness and engagement, but can also drive ROI with better post-ad, post-click and post-impression site visits, than typical banner ads.
At the occasion of the launch, Ruksh Chatterji, VP India, Komli Media said, “The endeavor is to create a differentiated offering in the market, with extensive creative capabilities to customize rich media units, to meet our clients’ branding requirements. Over the next three weeks, the Komli team will be doing a road show at key client and agency locations, to showcase our new capabilities.”
The broader portfolio of rich media offerings comes close on the heels of the success of the ‘Komli India Shopping Spree’ (KISS) , a coupon and discounts festival, that was rolled out exclusively to Komli’s affiliates in association with leading e-commerce giants in the middle of November.