Top Story


Home >> Digital >> Article

Komli acquires S-E Asian network Aktiv Digital

Font Size   16
Komli acquires S-E Asian network Aktiv Digital

Komli Media, one of the major ad networks in India, which has in the past acquired Australian PostClick and UK's Indoor Media, announced today the acquisition of Aktiv Digital, one of the largest networks operating in South East Asia. The network has a local presence in Singapore, Hong Kong, Phillipines, Malaysia and China.

Komli, which had earlier this year also invested heavily in setting up a research and development center in Bangalore, hopes to improve both its local reach through partner publishers and also add to the technology they have available through the acquisition.

Prashant Mehta, CEO, Komli, said, “We wanted to invest significantly in technology to drive expansion in the market. Part of that strategy involved acquisitions to give us the right players in the market quickly. While I prefer organic growth, there are some cases where acquisitions are worthwhile, like here.”

Recently, Komli also partnered with US based Efficient Frontier to improve their search marketing offering in India. Mehta said, “That was a partnership deal, it was very different. There we saw a gap in the Indian market and saw that we needed to find a partner that could help us to deliver a valuable solution to clients. The acquisition of Aktiv Digital was more to fill a gap in the expansion plans for other markets. In South East Asia there are a number of different countries, regions, languages and cultures, so it was really helpful to get a small team of people who really understood the space, and this has brought us a lot of confidence in the region.”

He added, “The Aktiv Digital acquisition also brings a lot of quality inventory on board for us – they work with a lot of large networks and some very well respected publishers like the BBC in some markets, so that's also a plus.”

While on the subject of varied languages, Mehta said, “In India too, we see the non-English market poised for growth and are very excited about that space. But here we do not need to look at a third party, because we are very familiar with India, and with our Bangalore center, we also have a lot of penetration into South India.” 

Tags acquisition Prashant Mehta

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3