Top Story

e4m_logo.png

Home >> Digital >> Article

Know Your Network – Spongecell

17-February-2011
Font Size   16
Share
Know Your Network – Spongecell

There’s dozens of social networks in the world today. They’re doing different things, and have different reach. Some of the networks might not even look like a social network if you’re just thinking about Facebook, but that’s exactly what Wikipedia is too, when you think about it.

In this series titled ‘Know Your Network’, exchange4media seeks to present the known and not so known social networks from around the world.

Spongecell – This network is a social calendar network, which allows you to share your plans with friends. In terms of the calendar business, they are largely eclipsed by Google, but the company also has a very interesting application that allows them to make advertising interactive.

The company creates ads that can flow into other social networks, calendars, mobile devices and email inboxes right from the ad unit. The company feels that people in social networks are there to network, explore and share, while advertisements are intrusive and unintegrated. Instead of making advertisements on social networks, the company wants to make advertising social. 
 

 

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.