King of good times Kingfisher is looking to give a new look to its website, kingfisherworld.com, and has roped in Quasar Media to provide digital solutions, besides recreating the website, according to industry sources. The project is based out of Kingfisher’s Bangalore office and Quasar’s Delhi team is working in coordination.
Neither the agency nor the client was available for comments at the time of filing this report.
Meanwhile, Kingfisher is yet to release the social media marketing activity rights, as the contests and other communication on social networking websites are still being done by them, while the ideas and strategies are being prepared by the digital agency.
At present, kingfisherworld.com is primarily built around a mixture of the colours red and black with social media and Good Times TV occupying a major portion of the website.
Other sections on the homepage include the signature Kingfisher Calendar, the new alcohol brands – Kingfisher Blue and Ultra – and the Force India F1 team. From sports to style, the prime navigation carries everything that can be called sheer fun and larger than life lifestyle, not to forget, a rare-to-find sub-head called ‘Connect’, exclusively dedicated to Kingfisher’s official pages and profiles on Twitter, Orkut, Facebook, YouTube and Flickr.
In comparison to Kingfisher, Sabmiller, another popular alcohol brand, has a serious-looking website (sabmiller.com) that has a subtle look with content mainly revolving around social responsibility. Sub-heads like Sustainable development, Alcohol responsibility, and Investors, give Sabmiller’s website a corporate look and feel.