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Kingfisher launches online consumer initiative to select ‘Face of Kingfisher’

28-May-2008
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Kingfisher launches online consumer initiative to select ‘Face of Kingfisher’

Kingfisher, the ‘King of Good Times’, has launched an online consumer initiative to select the ‘Face of Kingfisher’.

Announcing the initiative, Shekhar Ramamurthy, Deputy President, United Breweries, said, “Kingfisher is engaged in creating a connect with its audience through unique experiences and the ‘Face of Kingfisher’ is one of them. This initiative offers an opportunity to young people to be selected by Kingfisher World users as the face of Kingfisher and enjoy the Kingfisher experience.”

To become the ‘Face of Kingfisher’, one needs to sign up with iKING, the new interactive profile on Kingfisher’s website www.kingfisherworld.com, and submit his/her picture and set up a quick profile. The faces would be randomly rated by users of Kingfisher World and whosoever gets the maximum number of votes would be announced the ‘Face of Kingfisher’ of the month. A personal widget will help increase popularity. Later, one of the 12 faces would be named ‘Face of Kingfisher’ for the year.

The ‘Face’ of the month would be awarded redeemable points for travelling, access to Kingfisher events, Kingfisher avenues, and would also be featured on the Kingfisher website. At the end of the year, the ‘Face’ of the year would get opportunities to take part in Kingfisher and its partner activities and win travel and holiday packages.

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