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Kingfisher and Cricinfo tango to woo cricket fans

27-July-2002
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Kingfisher and Cricinfo tango to woo cricket fans

CricInfo and Kingfisher have launched Kirkets, India's first cricket fan club. A gateway to cricket entertainment, the club provides an array of interactive online and offline temptations. Will it enthuse an average cricket fan?

According to Dr. Badri Seshadri, MD, CricInfo, "There are plenty of clubs for Cricketers and professionals, but none for fans. Kirkets aims to fill this long felt need to become a one stop destination point for unlimited fun for all cricket fans."

With a yearly subscription of Rs. 150, the club will provide activities an combo of online and offline attractions. Like discussions with celebrity Cricketers and the chance to watch matches of yesteryears on large screens or that fans will be able to avail customized travel packages at attractive rates during cricket tours and get an opportunity to dine with their cricketing heroes. Online activities will include several games and live Cricket chats.

While Cricinfo will benefit from the increased traffic and visibility, what does Kingfisher expect? Explains Ramesh Vishwanathan, General Manager, United Breweries, "Kingfisher has a long tradition of being associated with cricket and we are excited to be working with CricInfo - the most popular destination for cricket fans with a huge audience base across the country".

Will this opportunity to associate itself with Cricket excite others. Says a cautious media planner at Carat Media services; "Cricket is a passion in India, but the number people logging onto the net to watch scores is negligible. This fan club, if marketed properly will gain lots of responses as ESPN-StarSports' SuperSelector web site did."

But for now, Seshadri has no complaints. A week after its launch, the club has 300 odd members and both Cricinfo and Kingfisher will be hoping of good times ahead.

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