Top Story

e4m_logo.png

Home >> Digital >> Article

Ketchum Sampark bags CFA Institute account

10-July-2013
Font Size   16
Share
Ketchum Sampark bags CFA Institute account

CFA Institute, a global association for investment professionals, has appointed Ketchum Sampark as its PR and social media agency in India, following a closely contested pitch. The PR mandate for CFA Institute will be managed by Ketchum Sampark Mumbai office.

Ketchum Sampark will manage both, traditional PR and social media communication programmes in India for CFA Institute.

Confirming the appointment, Terry Lee, Director of Marketing and Communications, Asia Pacific, CFA Institute said, “Ketchum Sampark’s expertise in the financial services sector and its creative ideas for a holistic communication approach for CFA Institute in India were the key differentiators in awarding the mandate. In addition to the professional programmes CFA Institute has been offering, we recently launch various initiatives including the Future of Finance project and the new certification programme Claritias Investment Certificate. We look forward to working closely with the team promoting the CFA brand in India.”

Ajay Sharma, Managing Partner, Ketchum Sampark said, “It is our proud privilege to work with CFA Institute in India. CFA Institute is the largest global association of investment professionals with more than 100,000 members in more than 130 countries. Ketchum Sampark will provide strategic counsel and work on outreach plans for CFA Institute with various stakeholders.”

The mission of CFA Institute is to lead the investment profession globally by promoting the highest standards of ethics, education, and professional excellence for the ultimate benefit of society, said an official release. 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...