CFA Institute, a global association for investment professionals, has appointed Ketchum Sampark as its PR and social media agency in India, following a closely contested pitch. The PR mandate for CFA Institute will be managed by Ketchum Sampark Mumbai office.
Ketchum Sampark will manage both, traditional PR and social media communication programmes in India for CFA Institute.
Confirming the appointment, Terry Lee, Director of Marketing and Communications, Asia Pacific, CFA Institute said, “Ketchum Sampark’s expertise in the financial services sector and its creative ideas for a holistic communication approach for CFA Institute in India were the key differentiators in awarding the mandate. In addition to the professional programmes CFA Institute has been offering, we recently launch various initiatives including the Future of Finance project and the new certification programme Claritias Investment Certificate. We look forward to working closely with the team promoting the CFA brand in India.”
Ajay Sharma, Managing Partner, Ketchum Sampark said, “It is our proud privilege to work with CFA Institute in India. CFA Institute is the largest global association of investment professionals with more than 100,000 members in more than 130 countries. Ketchum Sampark will provide strategic counsel and work on outreach plans for CFA Institute with various stakeholders.”
The mission of CFA Institute is to lead the investment profession globally by promoting the highest standards of ethics, education, and professional excellence for the ultimate benefit of society, said an official release.