Isobar India has been appointed as the digital media partner of Kent RO Systems. The win follows a multi-agency pitch. The mandate is to handle 360-degree digital communication for the brand. The account will be handled out of Isobar’s Delhi branch.
On awarding the business to Isobar India, Varun Gupta, Director, Kent RO Systems said, “In today’s digital age, it has become imperative to engage customers on the online channel. At Kent, we emphasise on educating our customers through advertising. On the digital platform, ads can be targeted and differentiated based on a customer’s profile. This means delivering relevant content to the right audience. Isobar’s diversified experience and expertise in the digital segment will help us achieve that in an optimal manner.”
Reacting to the win, Shamsuddin Jasani, Managing Director, Isobar India said, “This win is testament to the fact that we strive to provide innovative solutions to our clients. Digital media plays a vital role for a brand like Kent RO Systems, where connecting with customers at all levels is essential.”
Gopa Kumar, Associate Vice President, Isobar India added here, “We are delighted with this new win and are looking forward to a long and mutually beneficial relationship with Kent RO Systems. This segment is increasingly getting fiercely competitive and hence, our endeavour would be to provide innovative and effective digital solutions to Kent RO Systems.”
Kent RO Systems has been pioneers in bringing the Reverse Osmosis (RO) technology to India. The company commenced its operations in India from Noida in 1999. Over the years, it has evolved to provide healthcare products ranging from water purifiers, air purifiers, vegetable & fruit purifiers to water softeners.
Isobar India, a full service digital agency, is part of Aegis Media India Group.