Top Story


Home >> Digital >> Article

Kejriwal moves up a spot in social media rankings in Nov 2013

Font Size   16
Kejriwal moves up a spot in social media rankings in Nov 2013

As the countdown to the Lok Sabha elections 2014 begins, social media conversations around possible candidates for the top job and other political leaders have gathered momentum. Blogworks has released the eighth edition of its monthly India’s Most Mentioned Political Leaders index, analysing the Top 20 most mentioned political leaders online for the month of November 2013. The study is a monthly barometer of public mood and conversations about the top political leaders on social media in India.

Some of the key highlights of the report include:

Narendra Modi: KPS Gill, Former DGP, Punjab mentioned in his autobiography that Narendra Modi was not responsible for Gujarat riots and did not interfere in police’s work during the riots, driving conversations for Modi in November 2013.

Rahul Gandhi: His statement that Muzaffarnagar’s Muslim youth were engaged with Pakistan’s ISI drove negative conversations around Rahul Gandhi. His statement in an election rally in MP about Congress’ promise to help farmers by waiving off a Rs 50,000-crore loan was also widely shared.

Arvind Kejriwal: Arvind Kejriwal’s meeting with Taqueer Raza to persuade him to campaign for AAP during the Delhi elections drove conversations around him. Raza is said to have issued fatwas against Taslima Nasreen.

Sonia Gandhi: Meenakshi Lekhi of the BJP criticised UPA for using CBI to protect Ajit Jogi, who in his statement had mentioned Sonia Gandhi in the ‘Cash for MLA’ scam. This drove conversations around Sonia Gandhi alongside Modi questioning her around the issue of price rise.

Manmohan Singh: Reactions to Sushma Swaraj’s tweets criticising Manmohan Singh’s claim of UPA opening AIIMS in Chhattisgarh drove conversations around the Prime Minister. His meeting with UK’s Prime Minister David Cameron and welcoming Akihito, the Emperor of Japan, also drove mentions for him.

A list of 187 Indian political leaders was considered for this report. These leaders are Cabinet Ministers, Ministers of state, Chief Ministers of states, important leaders from all political parties and independent political leaders.

In total, 1,625,053 mentions of various combinations of these keywords were found between November 1 and 30, 2013. The top 20 political leaders were identified basis their share of mentions in online conversations. Out of the top 20 political leaders, five leaders were identified basis their share of mentions in online conversations. These include: Narendra Modi, Rahul Gandhi, Arvind Kejriwal, Sonia Gandhi and Manmohan Singh.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign