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'Kaun Banega Crorepati' fortifies its presence in digital media as well

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'Kaun Banega Crorepati' fortifies its presence in digital media as well

Multi Screen Media (MSM) has launched the digital destinations for this season’s Kaun Banega Crorepati – the new look for the KBC website,, the official KBC App, and the KBC Play Along Application. Both, the official App and the Play Along app, are available on iTunes (iOS), Android and Windows.

The KBC Official App has three key features – the KBC Official Game, the Globe Quiz and registrations for Ghar Baithe Jeeto Jackpot (GBJJ).

The KBC Official Game gives users an opportunity to play their favourite game any time, from any location across devices. The user interface is similar to the experience of playing KBC on the ‘Hot Seat’. Users have access to the same lifelines as on TV. Cross-devices common social leaderboard will keep users engaged and keep it competitive. The KBC Official game will also be available on Facebook for users to play.

Users can also win by participating in Ghar Baithe Jeeto Jackpot via the KBC App. Previously, the only way to play was to either send SMS or call in. Now, one can play multiple times via the official App.

TV viewers can also play along with the KBC show on-air during its prime-time telecast. This interactive application allows users to participate either via the App or via the website, and respond to host Amitabh Bachchan’s questions on-air. Users can also challenge and compete with their friends on social media.

Speaking on the launch, Nitesh Kripalani, Executive Vice-President – New Media, Business Development and Digital/Syndication at Sony Entertainment Network commented, “This year, we have embraced the mobile Internet user and enabled them to participate, engage and be rewarded… users can play-along with the hot-seat participant on-air and be rewarded. We have enabled a true second-screen engagement for the viewer. The idea is to bring the KBC experience up close and personal, across multiple mediums, be it mobile, tablet or online.”

The ‘Upload Your Family Photograph’ feature allows users to become a part of the KBC family. Viewers can upload their family photographs accompanied by a brief anecdote; some of the best photographs and stories will be shared by Bachchan during the show.

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