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Karishma Initiative partners with Media2Win; enters the digital arena

11-March-2010
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Karishma Initiative partners with Media2Win; enters the digital arena

Karishma Initiative (KI), a wholly-owned subsidiary of Lintas India Pvt Ltd, has entered into a partnership with digital marketing solutions company Media2Win. Through this partnership, the agency will further augment its focus on providing customised and holistic solutions to clients.

Speaking on KI’s entrance into the digital arena and its partnership with Media2win, the agency’s CEO, NP Sathyamurthy, said, “The partnership with Media2Win is a significant step in the direction of truly customised solutions to clients’ business challenges. This enables KI to offer a complete canvas of digital solutions, thereby leveraging opportunities in this rapidly growing medium relevant for many advertisers.”

Lynn de Souza, Chairman and CEO, LMG, added here, “We are rapidly resourcing Karishma Initiative to be a new age nimble digitally sensitive agency, and this is a major step in that direction.”

Karishma Initiative delivers the complete suite of media solutions to clients across all mass media like television, print, radio, outdoor, sponsorships, events, on ground activations and business consulting. The agency’s major clients include Etisalat Telecom, Samsonite, Austrian Airways, Bombay Dyeing and Add Gel Pens. Currently, KI has offices within India in Mumbai and Delhi.

Media2Win offers a wide basket of digital marketing solutions, including SEM, SEO, online display advertising, blog and community marketing, ORM, SMS and mobile marketing, among others. M2W’s major clients include Bajaj Auto, Tata Telecom and Max New York Life. Media2Win has offices in Mumbai, Delhi and Bangalore.

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