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JWT launches digital agency Mirum in India

07-November-2015
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JWT launches digital agency Mirum in India

Mirum, the new global digital agency created by J. Walter Thompson Company now extends it footprint to India. Social Wavelength becomes part of this global digital network. It will be known as Mirum India.

Mirum India will be a digital agency rooted in the disciplines of design, innovation, data, marketing and technology that will transform how businesses communicate and grow.

Mirum, which was launched earlier this year by J. Walter Thompson Company, united leading digital agencies across North America, Asia Pacific, Europe, South and Central America, and the Middle East and Africa. Led by Dan Khabie, CEO of Mirum Global and North America, Mirum brings deep understanding of local market needs coupled with leading-edge technical and creative capabilities.

As an established leader in social media communication and listening services, Social Wavelength has added Digital Media Buying and Real-Time-Market-Research using social conversations to their service offerings.

With digital playing a critical role in enabling businesses to pivot into new directions and explore new opportunities, Social Wavelength, now as Mirum India, will utilise digital technologies and creativity to offer solutions in Business Transformation, Marketing Innovation and Commerce. It will bring in Mirum's global expertise in the field of technology development (Web / App / Mobile) as well as content production and marketing.

India is the first new market for Mirum after its initial launch. Bringing Mirum to India is part of the strategic growth plan for J. Walter Thompson’s South Asia region.

Announcing the development, Tarun Rai, CEO J. Walter Thompson South Asia says, “I am very happy to announce that J. Walter Thompson South Asia is launching Mirum- an exciting global digital agency network- in our region. I have always maintained that our focus has to be digital and with Mirum India we are the first and only such global digital agency network in the country. Together with the entire suite of offerings through our group companies, J. Walter Thompson is in pole position to provide powerful, integrated solutions to our clients.”

“We have traversed an exciting journey in this dynamic world of digital media, first as an independent agency-- Social Wavelength, and then for the last year and a half, being a part of the J. Walter Thompson network. Now, to become Mirum in India, is to us, like the next big leap, as we join a rock-solid global, full-services digital agency team. We are excited and looking forward to delivering value added proposition to clients in India and worldwide,” said Sanjay Mehta and Hareesh Tibrewala, Joint CEOs, Mirum India.

The launch of Mirum was an integral part of J. Walter Thompson Company’s 2015 strategy to offer a unified digital capability that is both competitive and gives clients access to centres of excellence across a global network.  While also facilitating an easy way for clients to expand their global marketing via connected teams around the world.

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