Top Story


Home >> Digital >> Article

Johnny Li takes charge of overseas advertising business at Cheetah Mobile

Font Size   16
Johnny Li takes charge of overseas advertising business at Cheetah Mobile

Johnny Li, Vice President of Sales & Business Development at Cheetah Mobile has been appointed to lead Cheetah Mobile’s India advertising business. He will be taking over the roles and responsibilities from Morden Chen, who will be moving on from Cheetah Mobile to pursue other interests.

“India’s mobile advertising market is booming. We are confident that our unique and comprehensive mobile marketing solutions coupled with our AI technology can help advertisers reach their target audience effectively,” said Li, Vice President at Cheetah Mobile.

Li has been a part of Cheetah Mobile since 2013 and has devoted himself to multiple international business matters, engaging at all levels. Li holds an International Trade Bachelor Degree from Beijing International Studies University. With more than 10 years of experience in International Business Development, he is the founder of Cheetah Mobile’s first Multicultural Business Development team which led to the establishment of six offices overseas and 12 local business development teams which cover user acquisition, strategic partnerships, content development and 3rd party inventory partnerships.

In 2014, Cheetah Mobile and Samsung entered into a global strategic partnership led by Li’s team. Clean Master, a cleaner, optimizer and security app product by Cheetah Mobile powers cleaning functions on flagship Samsung phones. In addition to the International Business Development team, Li has led the International Advertisement Sales team since 2017.

Prior to Cheetah Mobile, Li held the positions of Senior Manager and then Director of International Business Development at NQ Mobile Inc.

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve