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Johnny Li takes charge of overseas advertising business at Cheetah Mobile

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Johnny Li takes charge of overseas advertising business at Cheetah Mobile

Johnny Li, Vice President of Sales & Business Development at Cheetah Mobile has been appointed to lead Cheetah Mobile’s India advertising business. He will be taking over the roles and responsibilities from Morden Chen, who will be moving on from Cheetah Mobile to pursue other interests.

“India’s mobile advertising market is booming. We are confident that our unique and comprehensive mobile marketing solutions coupled with our AI technology can help advertisers reach their target audience effectively,” said Li, Vice President at Cheetah Mobile.

Li has been a part of Cheetah Mobile since 2013 and has devoted himself to multiple international business matters, engaging at all levels. Li holds an International Trade Bachelor Degree from Beijing International Studies University. With more than 10 years of experience in International Business Development, he is the founder of Cheetah Mobile’s first Multicultural Business Development team which led to the establishment of six offices overseas and 12 local business development teams which cover user acquisition, strategic partnerships, content development and 3rd party inventory partnerships.

In 2014, Cheetah Mobile and Samsung entered into a global strategic partnership led by Li’s team. Clean Master, a cleaner, optimizer and security app product by Cheetah Mobile powers cleaning functions on flagship Samsung phones. In addition to the International Business Development team, Li has led the International Advertisement Sales team since 2017.

Prior to Cheetah Mobile, Li held the positions of Senior Manager and then Director of International Business Development at NQ Mobile Inc.

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