Top Story

e4m_logo.png

Home >> Digital >> Article

Jockey mandates World Wide Open as their digital marketing partner

14-July-2015
Font Size   16
Jockey mandates World Wide Open as their digital marketing partner

World Wide Open has been appointed as the digital media partner for Jockey. The mandate was won after a multi-agency pitch.

Kushal Sanghvi, Head of World Wide Open, said, “We are proud of the win and are looking forward to working with Jockey. It is an interesting brand to work and one that definitely stands out on the digital platform. Keeping in mind business goals and equipped with strategic decisions, we aim towards profitable sales growth and increasing brand value. “

The agency is now designated to provide crucial brand consulting solutions regarding media planning, media buying and content creation.

M.C. Cariappa, Vice President – Sales and Marketing Jockey India, said “World Wide Open and our thinking patterns effortlessly complement each other. Strategic innovation implemented by the agency across the digital sphere is path-breaking. Keeping this in mind, we decided to tap into their immense potential and penetrating insight to execute with speed and accuracy."

The creative mandate has been assigned to Pink Lemonade.

Jockey is one of the most active and recognized brands   across 143 countries.  The brand showcases apparel that comfortable, stylish and affordable for both men and women.   

Page Industries, is the exclusive licensee for brand Jockey in  India, Sri Lanka, Nepal, Bangladesh and the UAE.
WWO aims to boost Jockey’s online visibility across new media through laudable content, apps, videos and much more.

Set up in 2014, WWO is a digital and new media advertising agency based in India, and is a part of Reliance Digital and Entertainment.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business