JK Tyre offers football spiced up

JK Tyre offers football spiced up

Author | exchange4media News Service | Saturday, Jun 28,2014 11:34 AM

JK Tyre offers football spiced up

The ongoing FIFA World Cup 2014 has brought a lot of action in the average sports fan’s life, which has been spiced up further with all the glamour that this sport brings. This can be seen in an interesting report, ‘Football Spiced Up’, that is powered by JK Tyre.

From the WAGs who’ve got everyone talking and the footballers who score off the field too, to which Bollywood celeb is high on football these days to the city favourites – one can catch some unique buzz on football at a special website, www.jktyre.com/footballspicedup.

The activity has been conceptualised and compiled by Ignitee (the digital agency of JK Tyre) and uses ThoughtBuzz’s tool coupled with human analysis.

The data is captured in a four-step structured process:
• Tracking conversations and mentions through the tool on World Cup 2014 related keywords.
• Analysis and interpretation of the data
• Establishing trends and outcomes.
• All of this then gets presented  www.jktyre.com/footballspicedup and is updated on a daily basis with fresh data

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