San Mateo California based digital marketing platform leader Jivox, having its R&D centre in Bengaluru, has raised $6 million in new financing, led by the world's first “Brandtech” group You & Mr Jones and its founder David Jones, the former global CEO of advertising conglomerate Havas. You & Mr Jones will also join Jivox’s board of directors, and its senior management team will play a hands-on role in guiding the company into the next phase of its growth.
“We view this strategic investment by one of today's frontrunners in digital marketing as strong testament to the strength of Jivox's Bangalore-based R&D team -- and clear evidence of their success in developing the world's most state-of-the art platform for personalized digital advertising”, said Naren Nachiappan, Co founder & Managing Director India of Jivox.
"The Jivox IQ platform features the very best innovations in Big Data architectures and machine-learning algorithms, and delivers industry-leading analytics and optimization capabilities. Backed by significant new capital and strategic guidance from our expanded board, we expect to double the strength of our development team in the short term, underpinning our ability to drive even greater innovations in the future,” added Nachiappan.
“David Jones is at the vanguard of a completely new paradigm in marketing–bringing both brand expertise and a carefully curated ecosystem of the most advanced marketing technologies,” said Diaz Nesamoney, Founder and CEO of Jivox. “As the only platform for personalized digital marketing within the You & Mr Jones portfolio, we’re pleased by the endorsement this confers on Jivox’s technology and our team,” he said.
“As brand marketers continue seeking ways to improve the performance of their marketing, the demand for data-driven, highly personalized marketing campaigns has skyrocketed–driving significant interest in platforms that can bring scale and automation to an otherwise complex, manual and error-prone process,” he further added.
Founded in 2007, Jivox enables some of the world's most successful brands and media companies to deliver sophisticated, highly personalized digital marketing and advertising campaigns. This new data-driven approach to digital marketing is completely transforming the way companies communicate with people.
David Jones, founder and CEO of You & Mr Jones said: “We’re extremely interested in the whole area of machine-generated creativity. We don’t believe people hate brands or branded content – they just don’t want to hear from brands they are not interested in with irrelevant messaging, hence why ad blockers are becoming so prevalent. Jivox solves this issue for brands by combining data and technology to deliver tens of thousands of different versions of highly personalized, relevant ads that are based upon what people are actually interested in.”
“We think the programmatic creative space has a huge future. Jivox is a very exciting company, both in terms of what its technology offers and its proven ability to deliver for brands. Diaz’s track record speaks for itself and the Jivox platform is a great addition to our Brandtech ecosystem,” he added.
Jivox’s impressive growth lies at the heart of a key need identified in a recent report from Accenture– The Future of Digital Advertising: “Companies not wired to be thinking about personalization will really struggle going forward. Re-targeting is not the answer; consumers move on too quickly. They want the right message, at the right time, on the right device, right now.”
Jivox brought to market the first and only platform built from the ground up to manage the complexities of personalized digital marketing. Utilizing a robust content management system, technology for dynamically assembling creative in real time and advanced machine- learning algorithms to analyze and optimize campaigns, Jivox has been credited with reinventing the market for personalized dynamic creative.
The move to programmatic media buying has significantly reduced performance and engagement by users leading them to resort to ad blocking and other means to avoid being interrupted by thousands of irrelevant ads each day. Personalized marketing technology ensures the right creative experience is delivered to the right person at the right time.
In addition to You & Mr Jones, existing investors Fortisure Ventures and Jivox CEO Diaz Nesamoney participated in the current financing round. Jivox will invest its new capital in growing sales and marketing globally as well as continuing to invest in its market-leading platform.