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Jio's 'Cheer for India' campaign reaches 9 million cricket fans digitally

03-June-2017
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Jio's 'Cheer for India' campaign reaches 9 million cricket fans digitally

Jiois inviting 1.2 billion Indians to create the loudest cheer, digitally, for the Men in Blue ahead of their much-hyped cricket encounter against arch rivals Pakistan."Cheer Louder, Stand Prouder" is at the core of Jio’s cricket-themed digital campaign as it brings together fans for a thunderous cheer for India. Within 24 hours of going live on www.jiocheer.com, the ‘Cheer for India, Jio for India’ initiative has garnered an aggregate social media reach of over 9 million fans and cricket lovers.

The ‘Cheer for India’ campaign operates through a microsite www.jiocheer.com and leverages popular social media platforms to turn the passion of fans into online cheers that resonate the passion of Indian cricket fans during India-Pakistan clashes.

Fans around the world can show their support for team India and pledge a cheer on www.jiocheer.com. Fans can also help Jio mobilize more cheers by sharing the message with their friends and associates by posting it on their Facebook page, Twitter handle or on Tumblr. Just as the spectators gather at Edgbaston on Sunday for the match, the cheer pledged will appear on the individual’s social handle creating a ‘crescendo’ of cheers across the digital world.

The initiative puts fans at the centre of the experience and aims to unite millions of cricket lovers in the loudest digital cheer movement. Simultaneously, it will enable cricket lovers to engage with their favourite cricket match in a new and unique digital mode. Jio users can also enjoy the broadcast of the match on Doordarshan, even when ‘on-the-go’, through the JioTV app.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.