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Jio brings Pokemon GO to India

16-December-2016
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Jio brings Pokemon GO to India

Reliance Jio Infocomm Limited (Jio) is bringing the much-sought-after, Augmented Reality game Pokémon GO to India in a partnership with Niantic, Inc. – publisher and developer of Pokémon GO in association with The Pokémon Company.

With this partnership, thousands of Reliance Digital Stores and select partner premises in India will appear as PokéStops or Gyms in the Pokémon GO game beginning December 14, 2016. This launch is in line with Jio’s mission to empower Indians with opportunities that are fuelled by the power of data and a digital life and to delight them on an ongoing basis with entertainment-based apps, such as Pokémon GO, one of the leading apps in the gaming category.

“We are delighted to partner with Jio to launch Pokémon GO in India,” said John Hanke, Chief Executive Officer and founder of Niantic. “It’s exciting to see Pokémon fans in India step out and explore their neighbourhoods in search of Pokémon and Jio’s disruptive high speed 4G LTE Network will be an excellent way to experience the game.”

The two companies will work together to bring Indians a richer and more enjoyable mobile entertainment experience for Pokémon GO, including activating Jio retail locations and charging stations as PokéStops and Gyms within the game and allowing Indians to catch, train, and battle at any of Jio’s outlets throughout the country. On Jio’s social messaging app, JioChat, Pokémon players have access to an exclusive Pokémon Go Channel. The Pokémon Go Channel will enable Pokémon Go players to collaborate and be part of an exciting community of players with daily tips, contests, clues, and special events. The Pokémon Go Channel on JioChat a fun way to socialise with other players and level-up faster.

“With over 500 million downloads globally, we are excited to launch Pokémon GO officially in India on the Reliance Jio network,” said Mathew Oommen, President Reliance Jio. “Our partnership with Niantic not only brings access to the Pokémon GO app but also opens the door to more opportunities for our customers to enjoy content on Jio’s one-of-a-kind mobile broadband network.” The partnership puts Pokémon GO players on a world-class all-IP data strong network, and during the Happy New Year Offer, Jio SIM customers will be able to download and play Pokémon GO without incurring data charges, like any other apps and content till March 31, 2017.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.