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JAM goes digital with a youth job portal

15-March-2007
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JAM goes digital with a youth job portal

JAM, the monthly youth magazine, has launched a new portal at jobokplease.com for students and freshers seeking part-time, freelance, as well as short-term jobs. According to an official communiqué, since its launch three weeks ago, jobokplease.com has attracted 50 companies and 1500 job seekers. The site features jobs in categories such as part-time jobs, freelance jobs, projects, vacation jobs and also ‘first jobs’ for fresh graduates.

“Every young person could do with a little extra pocket money as well as exposure to the working world. Companies too are looking for young talent but don’t know where to find it. So there is definitely a need, from both employers and jobseekers,” said Yatin Bansal, CEO, JAM magazine.

Currently, job listings are free on the site. “Jobs for young people aren’t just about working at call centres,” said Rashmi Bansal, Youth Trends Consultant and Editor, JAM, adding, “Jobokplease.com has attracted both quality and quantity jobs.”

“By the end of 2007 we expect to see 500 employers, 3500 jobs and 15,000 registered jobseekers on our site,” added Bansal. “Revenues will be targeted once jobokplease achieves a critical mass. For a small publication without a dedicated classified department an internet job site with a payment gateway is the most economical method of attracting employment advertising,” he said.

As for the competition, JAM feels that the job site market is reaching a more mature stage and there is room now for niche brands like Jobokplease.com. “This is a tried and tested business model -- we are only creating a new vertical within it, which is in sync with the audience we have been catering to through JAM magazine and jammag.com - the youth aged 16-24,” said Bansal.

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