Top Story


Home >> Digital >> Article relaunched

Font Size   16 relaunched

It may be recalled that Yahoo! India and the Jagran Group had partnered to launch Jagran Yahoo! India that offered Hindi content for samachar, cricket, cinema, literature, sakhi, josh, and more; in fact, their co-branded Hindi news and current affairs web portal aimed at seamlessly integrating the Hindi content of Jagran with Yahoo! India’s online presence. “We are continuing this five year old relationship with Yahoo. Now after completing 3 years, we have launched that is now the flagship product for all JPL properties,” said Sukirti Gupta, CEO of MMI Online, the digital wing of Jagran Prakashan.

The objective of this move, was “to have our own brand and identity, as we move into the digital medium” Sukirti explained. She noted that jagran yahoo! and together had 2.5 million viewers and the 2 mobile platforms between them had a million and a half users.
She explained that www. is the flagship product for JPL properties, and they also have –,,,, and’ – “all are consolidated under the Jagran banner and we will be transitioning all the brands.”

The Hindi website of Dainik Jagran, was formally launched at a function held in New Delhi on February 22. With a new look and feel, the website is aimed at fulfilling all aspirations of Hindi readers online. Formally inaugurating the website, Sanjay Gupta, Editor of Dainik Jagran and CEO-JPL said that with more than 5000 fresh articles a day being served 24x7 online, is “all set to make now a mark on the internet space”. Being a multi media organization, JPL already has a strong foothold in the new media space with 2.5 million users a month already reading Jagran’s content on internet, mobile & tabs.

JPL Director Shailesh Gupta while calling it a promising start, reinforced the need for the digital team to be ready for the challenges to come and was optimistic about the future of the new media ventures of Jagran.

Bharat Gupta outlined the vision of, saying that the website will now be a full fledged and independent news website, designed and served on a fresh and interactive Template. In coming months, it will house all our other Jagran websites under a single domain.

‘We are aggressively looking forward at providing a rich experience wherever our audience is present., be it on the internet, mobile or other new media. Keeping this in mind, we are also coming out with more Apps on mobile, Iphone, Ipad, android and increasing SMS services on our shortcode 57272’, said Sukirti Gupta, CEO of MMI Online, the digital wing of Jagran Prakashan.

Shekhar Tripathi will be heading the content team of The website has a strong regional coverage with news from 200+ cities from 14 states being covered, apart from a strong cricket section, where readers can get the live coverage of cricket matches in Hindi.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The global streaming service is making up for lost time by adding three more Indian original series to its local content library

In association with few top radio channels in Delhi, Dettol SiTi Shield reinforces the hazards of breathing polluted air

Designed and conceptualised by WATConsult, ‘Ride For Legends’ is an initiative to salute unsung legends of the country